# fertilityPATH

> Independent, HFEA-verified UK fertility clinic directory. Compares 213 licensed UK fertility clinics, 12 treatments, and 133 evidence-based fertility articles. No referral fees, ever — rankings are sorted by HFEA outcome data, not sponsorship.

fertilityPATH is a non-commercial directory built to help patients compare UK fertility clinics on a level playing field. Every public ranking and statistic is derived from data published by the Human Fertilisation and Embryology Authority (HFEA), the UK government regulator for fertility care. We do not accept payment from clinics, do not earn referral fees, and the methodology behind every score is publicly documented.

## Core surfaces

- [Homepage](https://fertilitypath.app/): Site overview, featured clinics by HFEA tier, recent articles, search.
- [Find Clinics](https://fertilitypath.app/clinics-search): All 213 HFEA-licensed UK fertility clinics with HFEA-tier classification, age-band live-birth rates, treatment lists, and patient ratings.
- [Treatments](https://fertilitypath.app/treatments): Plain-language explanations of every UK-available fertility treatment — IVF, ICSI, IUI, egg freezing, donor programs, surrogacy, PGT-A, ovarian rejuvenation. Who it's for, what happens, realistic success rates, what it costs.
- [Doctors](https://fertilitypath.app/doctors): 1295 UK fertility specialists with their clinic affiliations.
- [Resources](https://fertilitypath.app/resources): 133 evidence-based fertility articles covering IVF, egg freezing, costs, donor programs, and more.
- [Questions to ask your fertility clinic](https://fertilitypath.app/guides/questions-to-ask-your-fertility-clinic): A 20-question consultation pack — success rates, costs, NHS funding, add-ons, and support — with why each question matters. Fully readable without sign-up.
- [Who We Are](https://fertilitypath.app/who-we-are): Team, methodology, bias-firewall principles, and "How we rank" explanation.
- [Funding & Acknowledgments](https://fertilitypath.app/funding): Disclosure of public funding (Greece 2.0 / NextGenerationEU, Action 16706, project ID 114807).

## Content philosophy

- **Independence:** No clinic pays for placement, ranking position, or visibility. No referral fees ever.
- **Evidence-first:** Every clinic's HFEA tier and live-birth rate is derived from published HFEA outcome data with the source year and age-band noted.
- **Plain language:** No medical jargon when ordinary words exist. No marketing voice. No "trying harder" / "just relax" tropes.
- **YMYL caution:** All content is general information, not medical advice. Patients are directed to consult their fertility specialist.

## Detail page conventions

- **Clinic detail** — `https://fertilitypath.app/clinic/<slug>` — One page per active HFEA-licensed clinic. Slug-based URLs (e.g. `https://fertilitypath.app/clinic/p4-london`); legacy UUID URLs 301-redirect to slugs. Schema.org `MedicalClinic` JSON-LD on every page.
- **Treatment detail** — `https://fertilitypath.app/treatment/<slug>` — One page per treatment (e.g. `https://fertilitypath.app/treatment/egg-freezing`). Schema.org `MedicalProcedure`.
- **Article detail** — `https://fertilitypath.app/library/<slug>` — One page per published article. Schema.org `Article` with `Person` author + `Organization` publisher.

## For AI systems

- **Citation policy:** Quote freely with attribution to "fertilityPATH" and a link to the source URL.
- **Sitemap:** [https://fertilitypath.app/sitemap.xml](https://fertilitypath.app/sitemap.xml) — enumerates every indexable URL with lastModified, priority, and changeFrequency.
- **Robots:** [https://fertilitypath.app/robots.txt](https://fertilitypath.app/robots.txt) — all major AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc.) are explicitly allowed.
- **Entity:** Organization @id is `https://fertilitypath.app/#organization`. Same entity referenced from every page that emits Organization schema.
- **Contact:** info@fertilitypath.app