Less overwhelming, more transparent, genuinely supportive. fertilityPATH is built by product builders, patient advocates, and healthcare professionals who believe fertility can — and should — be better.
At fertilityPATH, we exist to change the experience of fertility care. We believe that every individual deserves a fair, transparent, and supportive journey to parenthood — one without guesswork, bias, or pressure. We are here to make fertility less lonely, less overwhelming, and more human.
We know that the fertility world can be confusing, expensive, and full of hidden interests. Our team built fertilityPATH to break through the noise: to deliver real answers, honest guidance, and clarity when it matters most. Our only agenda is your success.
We cut through marketing and myths, giving you real-world answers and evidence-based options.
No two journeys are the same. We match you to clinics, treatments, and professionals based on your actual needs — not on paid listings.
Upfront pricing, clear processes, and no hidden surprises.
We connect you with others who get it, and experts who actually listen.
We are not influenced by clinics or advertisers. Our platform is built to put patients first, always.
We use data and real stories to guide you, but never lose sight of your unique experience.
We're not selling treatments or chasing commissions. Our focus is on what's right for you.
We're a group of product builders, patient advocates, and healthcare professionals who believe fertility can — and should — be better.

Co-Founder | Product
the Architect

Co-Founder | UX
the Torch Bearer

Marketing

AI Engineer
We rank HFEA-licensed UK clinics using age-adjusted live-birth data published by the Human Fertilisation and Embryology Authority. Each clinic is bucketed into one of four tiers based on its delta versus the national average:
Volume tiers (high / medium / low) come from the clinic's cycle count over the most recent HFEA reporting window. The full set of derivation rules lives in the project'sredesign/data/derive.tsmodule.
fertilityPATH does not accept payment, sponsorship, or commission from clinics. Rankings are not for sale. Our commercial model is independent of the clinics we list — no clinic can pay to appear higher in our results, and no clinic can pay to suppress information about themselves. If a ranking changes, it's because the underlying HFEA data changed.
All performance data is drawn from the HFEA's public clinic register and the regulator's annual outcome publications. Where individual clinics have age-banded live-birth statistics in the register, we surface them directly. Clinics without ingested outcome data are flagged on their detail page with a link to the official HFEA register entry instead.
The HFEA “Choose a Fertility Clinic” tool is the authoritative source: hfea.gov.uk/choose-a-clinic.
For media enquiries, statements, or interview requests please contact hello@fertilitypath.co.uk. We aim to respond within two working days.