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Below average · HFEA Licensed

Fitzrovia

London, United KingdomHFEA: Below averagePart of Care Fertility London's HFEA licence
Live birth rate
20%
-9pp vs UK avg
Cycles 2016–18
2,104
Medium volume
Blastocyst rate
25%
stronger lab when higher
Multiple birth
3%
lower is safer
Starting from
price not listed

Should I shortlist this clinic?

Below-average outcomes — strongest for ages 35-37.

Based on age-adjusted HFEA live-birth data (2016–18) vs the UK national average.

Good fit if
you're in the 35-37 age band — their strongest results
you're considering Egg Freezing, their best-performing treatment
Look closer if
outcomes for the 38-39 age band are below the national average
Questions to ask before booking
·What's included in the quoted price, and what add-on costs are typical?
·What were your live-birth rates for my age group in the latest HFEA data?
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About

Based on the review provided, Fitzrovia Fertility presents itself as a clinic prioritizing patient-centered care within a tranquil and well-maintained environment. The reviewer emphasizes the clinic's 'calm and clean' atmosphere, suggesting an intentional design aimed at reducing the inherent stress associated with fertility treatments. This focus on a soothing physical environment likely complements the emotional support needed during complex reproductive journeys. The clinic's team is described as 'highly professional,' indicating structured training, adherence to protocols, and a commitment to maintaining clinical excellence. The specific mention of staff members Shelley and Rebecca highlights the personalized attention patients receive. Their ability to respond to questions 'promptly' suggests efficient communication channels—a critical factor in fertility care where timely information can alleviate anxiety. The reviewer’s gratitude underscores the emotional impact of feeling supported throughout 'this stressful journey,' implying the clinic cultivates a culture of empathy alongside technical competence. While the review doesn't specify clinical outcomes or particular medical interventions, the emphasis on professionalism and responsiveness indicates robust operational processes. The environment and staff behavior collectively paint a picture of a clinic attuned to holistic patient well-being. Fitzrovia Fertility's strengths appear rooted in soft skills: communication, environmental comfort, and emotional reliability. These elements are vital in fertility care, where psychological resilience often influences treatment continuation and overall satisfaction. The absence of negative comments in this review implies seamless administrative coordination and clinical delivery, though a single review doesn't capture broader trends. Potential patients may infer reliability in appointment scheduling, clarity in treatment explanations, and compassionate guidance during uncertain phases. However, the lack of detail about specific treatments or diagnostic approaches limits insights into the clinic’s technical scope. For prospective clients, this review emphasizes experiential quality—ideal for those prioritizing emotional support and clear communication alongside medical expertise. The clinic’s profile, based on this snapshot, suggests suitability for patients seeking a reassuring, organized, and responsive team to navigate the complexities of fertility treatment pathways.

Treatments offered
Lab quality signals
25%
Blastocyst rate
Higher = stronger lab
22%
Elective single ET
eSET = ethical practice
3%
Multiple birth rate
Lower = safer outcomes

Questions people ask about Fitzrovia

Written in PATH's voice from this clinic's published HFEA data — reviewed before publishing, never generated live.

Does Fitzrovia perform better for patients aged 35 to 37 than for those aged 38 to 39?

Fitzrovia's overall live-birth rate is 20%, below the national average of 29%. By age band, the 35-37 group performs best, 37% against a national figure of 32%, while the 38-39 group sits below its own comparison, 18% against 26%. This is a medium-volume clinic, and it is worth asking directly how the 38-39 figure has trended across recent reporting years, since it sits noticeably below the more encouraging 35-37 result.

What does the success rate published for Fitzrovia actually mean?

The rate is a live-birth rate per embryo transferred, taken from HFEA-verified regulated data covering 2016 to 2018. Before comparing it with another clinic's figure, two checks are worth making: whether that number is per embryo transferred or per cycle started, since the two bases differ, and which years the comparison figure covers. Asking the clinic to confirm both points directly is a reasonable request.

What should I ask Fitzrovia before booking?

Worth putting to the clinic directly: what is included in the quoted price and what add-on costs are typical, and what their live-birth rates were for your age group in the latest HFEA data. Between them these cover cost transparency and how relevant the headline rate is to your own age band, particularly given the spread between the 35-37 and 38-39 figures here. A good consultant will welcome both being asked plainly before you book.

These answers use published data only — PATH personalizes once it knows your age, your numbers, and your story.

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Quick intel
Best age band35-37
Total cycles2,104
Blastocyst rate25%
Elective single ET22%
Multiple birth rate3%
Bias firewall
This clinic has not paid for placement. Data from HFEA + patient reviews only.
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