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Well above average · HFEA Licensed

Plan Your Baby

London, United KingdomHFEA: Well above averagePart of King's Fertility's HFEA licence
Live birth rate
57%
+19pp vs UK avg
Cycles 2016–18
1,072
Low volume
Blastocyst rate
82%
stronger lab when higher
Multiple birth
4%
lower is safer
Starting from
price not listed

Should I shortlist this clinic?

Strong outcomes — strongest for under-35s.

Based on age-adjusted HFEA live-birth data (2016–18) vs the UK national average.

Good fit if
you're in the Under 35 age band — their strongest results
you're considering IVF, their best-performing treatment
Look closer if
it's a lower-volume clinic — fewer cycles behind the figures
Questions to ask before booking
·What's included in the quoted price, and what add-on costs are typical?
·What were your live-birth rates for my age group in the latest HFEA data?
·How many cycles like mine do you carry out each year?
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About

Plan Your Baby emerges as a highly patient-focused fertility clinic renowned for its personalized care, emotional support, and accessibility. The clinic is prominently led by Dr. Sami and Nurse Marija (often referred to as Maria), with mentions of Nurse Katherine and Ruth. Reviews consistently highlight their exceptional responsiveness, compassionate approach, and ability to rebuild trust in patients who faced prior unsuccessful treatments or traumatic experiences like recurrent miscarriages, stillbirth, or dismissive care elsewhere.\n\nKey strengths include:\n- **Customized Treatment Protocols:** Dr. Sami is repeatedly praised for meticulously analyzing medical histories and tailoring plans to individual needs, especially for complex cases like recurrent pregnancy loss or uterine rupture. His proactive strategies ("throwing everything" at final attempts) and hormone optimization for natural conception after IVF failures are noted.\n- **Comprehensive Early Pregnancy Support:** A standout offering is intensive first-trimester monitoring for high-risk patients, including those with prior miscarriages or IVF pregnancies. This involves frequent blood tests (e.g., progesterone monitoring), same-day scans for bleeding concerns, and rapid prescription adjustments.\n- **Remote Accessibility & Efficiency:** The clinic excels in serving remote/international patients via telehealth, coordinating local blood tests/ultrasounds, and providing 24/7 support. Marija facilitates swift logistics—scheduling scans, sourcing affordable medications, and delivering results within hours—which reduces stress significantly.\n- **Emotional & Mental Health Support:** Beyond medical care, the team’s empathetic communication (e.g., explaining results clearly, answering "endless questions") and genuine investment in patient outcomes ("wanting the baby for us, not clinic statistics") are highlighted as transformative, particularly for those recovering from trauma or IVF setbacks.\n\nCommon patient pathways include:\n1. Natural conception via ovulation induction/hormone therapy after years of infertility.\n2. Successful IVF cycles (including abroad) with Plan Your Baby handling pregnancy monitoring.\n3. High-risk pregnancy management (e.g., post-uterine rupture) through vigilant oversight.\n4. Post-miscarriage care with rapid intervention to sustain subsequent pregnancies.\n\nLogistical advantages like cost-effective pharmacy partnerships and avoiding clinic travel are noted. Minor limitations include no explicit mentions of advanced embryology techniques (e.g., PGT) or surgical interventions, suggesting a focus on medical/conservative treatments.

Treatments offered
Lab quality signals
82%
Blastocyst rate
Higher = stronger lab
56%
Elective single ET
eSET = ethical practice
4%
Multiple birth rate
Lower = safer outcomes

Questions people ask about Plan Your Baby

Written in PATH's voice from this clinic's published HFEA data — reviewed before publishing, never generated live.

Is Plan Your Baby a strong option for my age group?

Plan Your Baby's HFEA-verified live-birth rate is 57%, well above the national average of 38%. Age-band figures follow the same pattern: under-35 patients see 57% against 38% nationally, 35-37 sees 45% against 32%, and 38-39, the clinic's weakest band, still sees 30% against a national 26%. IVF is recorded as its best-performing treatment. With 1,072 cycles carried out, it's a low-volume clinic, so it's still worth asking how stable these strong results have been across recent years, rather than assuming a single snapshot tells the whole story.

What does Plan Your Baby's success rate actually measure?

This is the live-birth rate per embryo transferred, based on HFEA-regulated data covering 2016 to 2018. When comparing it against another clinic, check whether both figures are quoted per embryo transferred or per cycle started, as these can differ substantially, and check which years each clinic's data covers, since more recent results may not match an older published rate. Regulated data gives a consistent, independently verified basis for comparison, but it describes a group of past patients rather than predicting any individual's outcome.

What should I ask Plan Your Baby before booking?

Worth raising with the clinic directly: - What's included in the quoted price, and what add-on costs are typical? - What were your live-birth rates for my age group in the latest HFEA data? - How many cycles like mine do you carry out each year? A good consultant will welcome these questions and talk you through the answers openly.

These answers use published data only — PATH personalizes once it knows your age, your numbers, and your story.

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Quick intel
Best age bandUnder 35
Total cycles1,072
Blastocyst rate82%
Elective single ET56%
Multiple birth rate4%
Bias firewall
This clinic has not paid for placement. Data from HFEA + patient reviews only.
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