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Below average · HFEA Licensed

Fertility Plus

London, UKHFEA: Below averageNHS-friendlyPart of London Women's Clinic's HFEA licence
Live birth rate
17%
-12pp vs UK avg
Cycles 2016–18
3,167
Medium volume
Blastocyst rate
41%
stronger lab when higher
Multiple birth
2%
lower is safer
Starting from
price not listed

Should I shortlist this clinic?

Below-average outcomes — strongest for under-35s.

Based on age-adjusted HFEA live-birth data (2016–18) vs the UK national average.

Good fit if
you're in the Under 35 age band — their strongest results
you're considering Donor Egg, their best-performing treatment
you're looking for NHS-funded treatment
Look closer if
outcomes for the 35-37 age band are below the national average
Questions to ask before booking
·What's included in the quoted price, and what add-on costs are typical?
·What were your live-birth rates for my age group in the latest HFEA data?
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About

Fertility Plus is portrayed in these reviews as a highly patient-centred private fertility practice with consistently strong clinical outcomes and a warm, personalised model of care. Across hundreds of testimonials patients highlight an empathetic consultant-led approach: couples and individuals repeatedly note that they saw the same consultant at every visit, which fostered continuity, trust and tailored clinical decision‑making. The clinic’s two lead doctors are described as very accessible (many reviewers mention direct WhatsApp access), calm, reassuring and evidence‑informed; patients felt listened to, that plans were adjusted to individual histories, and that consultants routinely reviewed past treatment records and changed protocols when appropriate. A recurring theme is success after prior failures elsewhere: many reviewers report successful IVF/ICSI or FET cycles following unsuccessful attempts at other centres, and several describe complex presentations (stage 4 endometriosis, diminished ovarian reserve, PCOS, recurrent miscarriage) that were managed effectively. Staff attitude and communication receive high praise. Nurses, named PAs and reception teams are described as kind, practical and responsive. Reviewers frequently single out specific nurses (Kristina, Catherine, Jaimie) and administrative staff for their compassion and organisational support. The clinic’s availability for early/late/weekend appointments and rapid responses to messages (including late evenings and weekends) are consistently lauded and seen as a differentiator versus larger clinics and NHS services. Emotional support is also emphasized: patients report referrals to counsellors/therapists as needed and appreciation for the clinic’s supportive tone during setbacks such as miscarriage. Clinical expertise and outcomes are a dominant positive. Multiple accounts describe bespoke stimulation protocols, successful adjustments after prior failed cycles, and attention to embryology outcomes (blastocyst formation, embryo freezing). Several reviewers praise the clinic’s links with specialised embryology services and other hospitals when extra input was needed. The clinic is commended for not rushing into IVF, for offering preparatory optimisation (medications, lifestyle, investigations) and for transparent, inclusive treatment packages. Administrative experience and wait times are generally good but not uniformly perfect. Many report prompt scheduling after an initial short wait (sometimes 4–6 weeks for a first appointment), flexible timing and clear fixed‑price packages with few hidden charges. However, recurring negative notes surface: a handful of patients reported serious safety lapses (wrong medication issued), unsatisfactory complaint handling, or concerns about treatment choice and lab arrangements with external providers. A very small number of reviews felt that admin instructions could be clearer or that they had been financially disadvantaged. In sum, reviewers overwhelmingly praise the clinical skill, personalised care and communication at Fertility Plus while noting occasional administrative or safety issues in a small minority of cases. The dominant impression is of a boutique, consultant‑led clinic that combines technical expertise with high‑touch emotional support.

Lab quality signals
41%
Blastocyst rate
Higher = stronger lab
46%
Elective single ET
eSET = ethical practice
2%
Multiple birth rate
Lower = safer outcomes

Questions people ask about Fertility Plus

Written in PATH's voice from this clinic's published HFEA data — reviewed before publishing, never generated live.

Would Fertility Plus suit someone under 35, or does performance drop off for older patients?

Fertility Plus's overall live-birth rate is 17%, below the national average of 29%. By age band, the under-35 group closely tracks its national comparison, 43% against 43%, while the 35-37 group sits below its own, 21% against 32%. This is a medium-volume clinic, so it is worth asking directly how the 35-37 figure has trended across recent reporting years, and how it fits with the lower overall headline rate.

What does the success rate published for Fertility Plus actually represent?

The figure is a live-birth rate per embryo transferred, based on HFEA-verified regulated data covering 2016 to 2018. Before comparing it with another clinic's number, two checks are worth making: whether that figure is per embryo transferred or per cycle started, since the two are calculated differently, and which years the comparison figure spans. Asking the clinic to confirm both points directly is a reasonable step.

What should I ask Fertility Plus before booking?

Worth raising with the clinic directly: what is included in the quoted price and what add-on costs are typical, and what their live-birth rates were for your age group in the latest HFEA data. Together these cover cost transparency and how relevant the headline rate is to your own age band, particularly given the gap between the under-35 and 35-37 figures here. A good consultant will welcome both being asked plainly before you book.

These answers use published data only — PATH personalizes once it knows your age, your numbers, and your story.

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Quick intel
Best age bandUnder 35
Total cycles3,167
Blastocyst rate41%
Elective single ET46%
Multiple birth rate2%
Bias firewall
This clinic has not paid for placement. Data from HFEA + patient reviews only.
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